Why reciprocal links don't measure up... Getting
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bit more in detail. You see, links to your website are very important. The
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assumes your site is. A search engine can read - but it cannot completely comprehend.
It can only consider how many other humans like your site and use that to rank
you. It's like anything else in life. If you know a guy and he has only one friend,
he may or may not be a nice guy. On the other hand, if you know a guy that has
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exception to this (search engine algorithm) rule. Reciprocal
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